Received a $3M Credit Limit and optimized cash flow via SINOSURE

for an electronics distributor from Australia

How we helped Subemo improve cash flow and ensure stable supply through SINOSURE.

Subemo is an Australian company operating in the distribution of consumer electronics, smart devices, and home appliances across the Australian and New Zealand markets. The company supports retail partners by helping them manage product assortments and improve product visibility through modern marketing and logistics solutions. Subemo is based in New South Wales and has extensive experience in import operations, logistics, and supplying products of varying complexity.

The Challenge
Subemo approached us with a critical cash flow optimization challenge. As part of its regular operations, the company placed large-volume product orders and, under existing supplier agreements, was required to make full prepayments. This created significant pressure on working capital and limited the company’s ability to plan purchases and sales efficiently. Additionally, inconsistent communication with a key supplier caused severe disruptions.

Our solution
We restored stable supplier relations and guided Subemo through the SINOSURE onboarding process from start to finish, on the importer side. Our team briefed Subemo on which documents to gather and how to be ready for the credit review, and supported them through each stage of the supplier-side credit review process.

Results
These conditions enabled Subemo to:

• Subemo’s supplier was granted a SINOSURE credit limit of US$ 3 million for transactions with Subemo;
• Subemo secured deferred payment terms directly from its Chinese supplier;
• Stable communication and trust with the key supplier were restored.