Axton Global helped Subemo improve cash flow and ensure stable supply through SINOSURE.Subemo is an Australian company operating in the distribution of consumer electronics, smart devices, and home appliances across the Australian and New Zealand markets. The company supports retail partners by helping them manage product assortments and improve product visibility through modern marketing and logistics solutions. Subemo is based in New South Wales and has extensive experience in import operations, logistics, and supplying products of varying complexity.
The ChallengeSubemo approached us with a critical
cash flow optimization challenge. As part of its regular operations, the company placed large-volume product orders and, under existing supplier agreements, was required to make full prepayments. This created significant pressure on working capital and limited the company’s ability to plan purchases and sales efficiently. Additionally,
inconsistent communication with a key supplier caused
severe disruptions.
Our solution We restored stable supplier relations and orchestrated the entire SINOSURE onboarding. Our team structured the purchasing system, prepared a comprehensive documentation package, and oversaw the full lifecycle to secure a positive result.
ResultsThese conditions enabled Subemo to:
- obtained a credit limit of US$ 3 million;
- received payment deferral;
- restored stable communication and trust with the key supplier